Get good with this technique and it will help you kick start your response to a design brief and maybe even feature in your presentation to ‘clients’.
Shernette introduces some top tips to make the most of this visual research tool with examples from her BA (Hons) Graphic Branding and Identity students.
Moodboards can be made traditionally (by hand) or digitally. However traditional mood boards in my opinion have a much better tactile quality, particularly if you plan to use samples of textured materials.
This is difficult to capture within a digital environment, so purchase a sheet of A2 white card or paper, start with a blank canvas and build layers of information. Before you get started, choose what format you’re going to use- portrait or landscape? This will affect the layout of your ideas.
Here’s some tips to consider when making mood boards:
1.Collate interesting relevant references and don’t stick things down straight away
5. Consider layout principles including scale of imagery
6. Include type or proposed font styles
Creating a mood board should be fun and is a good way of getting your early ideas on paper in an interesting way. You can make more than one- try out different layouts and use your sketchbook to pin down research and ideas with notes about what interests you about the images you’ve selected.
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